Here’s your fun, practical guide to doing just that.
Ever wonder what makes some projects sing, while others are just… meh? Me too. I’ve wrestled with this mystery a lot. Is it the people involved? The perfect budget-timeline balance? Some celestial alignment of planets (or lack thereof)?
Maybe. But I think there’s something more important that’s often overlooked.
The most critical success factor for any creative project is curiosity…
…that is, asking the right questions along the way, and creating a collaborative space that invites genuine inquiry. This is true whether your creative project is a business, consulting gig, new product, piece of marketing collateral, software application, or research report. The deliverable could be anything you like: The most important questions are the same.
“Lauren’s book is a brilliant and refreshing look into the inner workings of creative projects. This forces us to re-evaluate not just how we interact with our clients, but the deeper, underlying reasons for why those relationships are the way that they are, and how to change them for the better. The book expertly deals with the issues that all freelancers have regarding being treated more like a trusted advisor/collaborator than a yes-person doing a client’s bidding. The best question you can ask yourself is why you haven’t already downloaded and read this book.”Paul Jarvis, author of Everything I Know and gentleman of adventure.
I want you to have more projects that sing (and fewer “just okay” ones).
I’ve written a short (seriously short – like, you can read it in about an hour) but powerful e-book that collects the questions I consider essential to ask on any project. If you’d love to stop feeling like you’re taking orders from your customers and become a trusted advisor and co-creator – and you want your work to have greater purpose and impact – you’re in the right place.
I wrote this book for you – and I also wrote it for myself. I use the questions in this book for every project I embark on, including: writing projects, marketing campaigns, software applications, course offerings, websites, startups, anything design- or content-related… you name it.
You might be a creative professional, entrepreneur, consultant, coder, or a nonprofit leader; whatever role you play, you’ll benefit from asking these questions on your next project.
More Purpose, Greater Impact, and Happier Relationships with your Customers
There are surface-level questions that arise on every project – questions like, “When will we launch?” and “Who’s doing what?” – but the highest-impact projects, the ones that really light us up? Those ones address deeper questions that don’t always get asked (or answered): Questions that dig into the purpose and lifeblood that fuel our best and most inspired work.
In Curious for a Living, I share a set of essential questions for creating significant, high-impact projects – and by extension, more satisfying relationships with customers and even a greater sense of meaning in your work.
Beyond the feel-good benefits, there are huge business benefits here, too – and I share those in the book as well. Suffice it to say, for now, that when you’re doing your best work, and connecting meaningfully with customers, you’ll find that both your marketing and your financial bottom line get a healthy boost.
“Thank you, Lauren! I had a preliminary meeting with a potential client - closed the deal in one sitting and made a new friend with your questions.”
Carmen Spagnola, Sacred Made Simple
Stop Taking Orders From Your Customers.
Nobody enters a creative profession to be an order-taker. But customers pay the bills, and it’s easy to fall into a transactional mentality, where you’re fulfilling their requests without guiding them to understand the deeper ramifications of their choices. You know in your gut you’re not doing the best work you’re capable of, but it’s hard to say “No” or “Hang on” under the pressure of budgets and deadlines.
On the other hand, your success hinges on your reputation, and your reputation’s only as good as your latest work. So how do you invite your customers’ full participation while asserting your expertise?
Ask the right questions – that’s how. It’s that simple, and that powerful.
- How to avoid being labeled a “builder of stuff” and become an indispensable advisor and co-creator
- 5 universal drives that inspire creative work
- The business case for curiosity
- 13 questions to move you into clarity, impact, and success
- How to work with wrong answers (’cause you’ll still get them, sometimes)
What Readers are Saying
Readers are telling me this book has already revolutionized how they’re doing business. Here are a few reviews:
“The principles of “Curious for a Living” can help you break through the order-taker consultant barrier and unleash deeper client relationships and more successful projects. The book makes a case for asking important questions and then provides very practical how to’s that you can immediately apply to your work.”
“A short, sweet, to-the-point guide to doing more meaningful work and building more satisfying relationships with your clients by asking the right questions and continually digging deeper.”
“A 13,000 word compass for better and more powerful conversations.”