I work with entrepreneurs* to help them align with their purpose, gain clarity on their values, and amplify their impact, success, and joy. My work is informed by 12 years at the helm of a successful digital agency, many years of experience convening events for small business owners, and my bestselling book for women entrepreneurs – along with a huge passion for helping people narrow the gap between where they are and where they want to be. I am insatiably curious, and I like to get to the heart of things.
I believe that everyone has the right to define success in a way that makes them happy – and no one deserves to inherit someone else’s cast-off definition.
(I, for example, just don’t get motivated by visions of yachts and private jets. I’ve tried. Original artwork and hand-made furniture and some retirement savings, sure. Impact and freedom and connection, absolutely. But the yachts & jets are somebody else’s thing.)
So. What impact do you want your life to have? What’s getting in the way of you making that impact? Let’s talk.
Who I Coach
I work with entrepreneurs and leaders of every stripe. I have particularly deep expertise working with:
- Technology entrepreneurs who are bootstrapping their way to big dreams;
- Creative entrepreneurs who want more business savvy without sacrificing their art, creativity, and juice; and
- Nonprofit and public sector managers and executives who are compromising their personal ecology in the name of world-changing idealism.
Some of my specialties include:
- Helping people make peace with power and become the bosses they want to be
- Supporting scaling-up processes (especially the move from microbusiness to small business)
- Troubleshooting business relationships and HR challenges
- Infusing your values and purpose into your work
- Helping you play bigger in your career – without feeling like you’re playing dress-up or acting like someone you’re not
- Co-designing systems and frameworks to maximize your efficiency and effectiveness
- Developing pricing, positioning, and marketing strategies that help you find the sweet spot between being of service and articulating your value so you can earn what you’re worth
- Being your cheerleader for including ease and joy as metrics of success
- Moving you from burnout to freedom, building up the supports you need to reignite your creativity and recharge your personal life.
How Coaching Helps
A business coach is a tremendous asset to every entrepreneur. (I had one throughout my entrepreneurial journey.) Your experience will, of course, be unique to you, but here are a few things a coach can offer:
- Clarity on your biggest, wildest dreams – which you need if you’re ever going to get there.
- Connection (and reconnection) to your inner purpose and values, which is what keeps you going when things go haywire.
- A “feet to the fire” ally who ensures you get real with yourself and stay accountable to your goals.
- An experienced mentor to guide you through big transitions.
- Encouragement and motivation to dig deeper and play bigger.
- Powerful questions to drive deeper inquiry into what matters most to you.
Coaching isn’t just a service; it’s a relationship. The best way to figure out if you & I are a fit is for us to have a quick chat. Drop me a line, and I’ll give you a 30-minute sample session at no charge. No fee, no pressure, just a chance for us to see if we want to work together.
If it’s a yes for both of us, we’ll design a plan that works for you.
Get in touch: lb @ laurenbacon [dot] com. Or use the form below.
What’s the Commitment?
My fee is $150 for a one-hour session, and I typically work with my clients once every week or two. I ask for a minimum 6-session commitment (after the free sample session, that is). All sessions are by phone or Skype.
* I define “entrepreneur” as anyone who is building an enterprise, be it for-profit, not-for-profit, or something in-between. After many years of working for and with nonprofits and public sector agencies, it’s clear to me that they require every bit as much entrepreneurial vision, energy, and innovation as a for-profit company. If you’re building an organization and driving evolution within it, you’re an entrepreneur in my books.