About Me

This is my jam

I want to live in a world where business leaders are among the most joyful and generous people on earth – where we build businesses that actively contribute to making the world more whole, while nourishing ourselves and the people and communities that support us.

And I know this world is entirely possible, because I’ve seen it first-hand. From my first big-girl job waiting tables at a restaurant that people nowadays would consider a thriving social enterprise, to twelve years at the helm of a successful digital agency designing online communications for world-changing nonprofits and businesses with heart – I’ve always gravitated to work that pays the bills and feeds the soul.

I’m here to transform the word “success,” to make it as unique and individual as you are. Only you get to decide what success looks like for you.

You doing the work that lights you up? That makes the world better. Building a wildly successful business that allows you the freedom to live generously? Wow, that really makes the world better. Stepping into your power, learning to communicate your vision powerfully and effectively, and moving your people with clarity and passion? Uh-huh. Better world.

This is what I write about; it’s why I coach entrepreneurs and emerging leaders; it’s what fuels my teaching and it’s behind my secret mission to help tech startups create technology that helps people be and do better.

When I’m not writing and coaching, I’m probably hosting a home-cooked dinner, cruising Pinterest for eye candy, geeking out on quantified self and productivity stuff, or dancing with my kid.

My writing on business, technology, and leadership has been featured on Quartz99uWomen 2.0, The AtlanticThe Huffington Post, and Fast Company – and my bestselling first book, The Boss of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Business, got props from both Bust Magazine and The Financial Post. (How many authors can claim that?)

My latest book, Curious for a Living: How Asking Better Questions Makes You Indispensablecame out in November 2013, and is about building stronger client relationships, more profitable projects, and more satisfying work – all through the power of inquiry.

Want to reach me? I’m at lb at laurenbacon dot com, or you can drop me a line on Twitter at @laurenbacon.

Get Curious With Me